So we've kind of got some big news. And it's oh so good.
While we have LOVED our coffee provider & built a great relationship with them over the past couple of years, we were so pleased to hear that one of Birmingham's local coffee roasters was launching into wholesale. We have built a great relationship with Seeds Coffee Company since they opened shop & have been proud to caffeinate Birmingham alongside them.
The things we love about Seeds Coffee Company are that:
1. Seeds has a high commitment to ethical sourcing of coffee. For a relatively small & growing coffee company, they have an extremely high commitment to the way that they source coffees from around the world. The coffee industry can be a dirty business, but Seeds has folks working diligently with farmers around the globe for mutual benefit.
2. Seeds has an unrelenting pursuit to offer the highest quality coffees from around the world. As their story goes:
"Seeds Coffee Company began when a group of friends started roasting coffee in their kitchen using a Whirly Pop popcorn roaster. What originally started out as a hobby quickly developed into a passion for coffee, including a desire to learn as much as possible about the roasting process. Through trial and error, thorough online research and training sessions, they learned about detailed aspects of coffee, including sourcing, roasting, and tasting – always seeking out “a better cup.”
3. Seeds is passionate about coffee & about people. When you walk into their shop, you can tell: they care about coffee, but they care about people too. You will not be met with coffee snobbery, but well-trained baristas who want to serve people well.
4. Seeds is local. In an effort to support more local businesses, local non-profits, & local farmers, we could not be more excited about this partnership. We care about Birmingham, & supporting local is one of the best ways to show that commitment.
With these things in mind, East 59 is proud to announce that we will be serving Seeds Coffee at both of our locations starting this week.
Curious about Seeds Coffee? Oh well, we have some coffee tastings this weekend at our East Lake location. Check out our Facebook page for more info & to RSVP!